Activision Blizzard has managed these changes extremely well thus far. There are a lot of changes going on in the video game industry, with new games, streaming video, esports, and mobile affecting companies big and small. Lots of questions for Activision Blizzard If management's guidance falls below that, it'll likely be Fortnite that's to blame. But there may be only so many gaming dollars available, and Fortnite is taking a bigger chunk of the industry's revenue than many people expected.įor some perspective, Wall Street analysts are estimating that Activision Blizzard will generate $7.35 billion in revenue and $2.61 per share in earnings in 2019. The launch of Call of Duty: Black Ops 4 and Candy Crush Friends Saga should help with engagement, so watch where each segment is trending versus three months ago.Īctivision Blizzard's management has tried to brush off the threat Fortnite poses to its business, arguing that the game is bringing in new players to the industry, which will ultimately help the company. In Q3 2018, Activision had 46 million MAUs, Blizzard had 37 million, and King drew 262 million users. Over the past year, engagement has fallen slightly in every segment of the business, and investors will be looking for that to turn around in the fourth quarter.
This figure gives investors a general idea of how many people use the company's products regularly and how that user number is trending. One of the engagement numbers Activision Blizzard reports each quarter is monthly active users (MAUs). Either way, these metrics will be the first thing investors look at. The good news is that Activision Blizzard usually crushes the guidance that management gives investors, which could push the stock higher. GAAP = generally accepted accounting principles. Data source: Activision Blizzard Q3 2018 earnings release.
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